The story behind the name | Nōku
Nōku meaning "mine" or "belonging to me" was gifted to us by two Ngāti Kahungunu kaumātua, Tīwana Aranui and Hāwira Hape.
As founders, this name represents taking ownership of our passion and stepping boldly into business to empower and celebrate our culture.
But the power of Nōku is two-fold. For you, the buyer, it is an invitation to take ownership of not only what you choose to wear but stepping into your own strength and carrying that significance with you on your life’s journey.
Keeping culture alive 🖤
Nōku is passionate about keeping our culture alive through contemporary fashion.
Standing strong in who we are, Nōku weaves culturally grounded apparel that honours our heritage, connects our whānau, and confidently carries Te Ao Māori into the modern world.
Our journey began with a simple dream: to create kākahu that would make our tamariki (children) whānau (family) and culture proud 🫶🏽